Types of Agencies

You need to understand up front that not all marketing agencies are equal. Certain agencies only offer specialized services, while some provide a full-service approach. The different types of agencies include:

Full-Service Amazon Agency

If you are interested in having everything taken care of for you, your best option is a full-service agency. You will be offered everything you need to successfully sell online in one place.

You receive help according to whichever current method will work best for your needs from beginning to end. If cost-effectiveness is a concern, this type of agency will improve your sales at a reasonable cost.

Everything related to your business is handled effectively and efficiently to make certain you have time for your other responsibilities.

Amazon Content Agency

Exciting and compelling content is required for success. This type of agency ensures your listing has the correct number of descriptions so potential buyers understand the importance of your product and how it will make life easier or simpler.

Amazon Listing Agency

If time is an issue, you most likely need a listing agency. Your products will be uploaded and listed in a way to help ensure your sales increase.

Amazon Branding Agency

This is a digital marketing strategist providing assistance with branding appropriate for all channels and product listings including social media. If your website is for general eCommerce, you will receive everything necessary for cohesive marketing.

Amazon Advertising Agency

If you intend to succeed as an Amazon third-party seller, your promotional and paid advertising is critical. An advertising agency makes certain your ads are optimized and executed for optimal success.

Amazon Creative Agency

A creative agency is responsible for the visual elements of your Amazon listing. This includes how your photo is laid out, product listing design, videos and graphics.

Amazon Optimization Agency

Algorithm optimization and SEO or search engine optimization are essential when selling products on Amazon. This type of agency makes certain your listings are following the best practices and check off all the boxes.

Amazon Review Service Agency

Selling on Amazon means your reviews are critical. A service agency helps handle your reviews while providing your customers with encouragement to leave a positive review once a purchase has been made.

Full-service Amazon agencies handle all of the tasks essential to running a business. Even if you have a team in-house, handling all of these tasks by yourself is incredibly difficult.

When you are working with a dedicated partner, you gain a consultant for your marketing strategy. Everything is handled by experienced and skilled professionals in the best possible way.

The agency makes certain your Storefront and product pages are optimized according to industry standards. The result is receiving a much better return for your investment.

Amazon Marketing Services

There are numerous Amazon marketing services currently available. The most common include:

Search Engine Optimization

This is when your copy, photos and product listings are reviewed by an SEO consultant. The agency ensures the best tags and wording are included for the search results built into Amazon.

Paid Advertising

PPC or pay-per-click advertising is extremely important for search engine listings, social media and Amazon. When your advertising is handled by someone knowledgeable, you will receive the best possible results.

Keyword Research

You need to know which keywords to target for your product. Conducting keyword research is important because it shows which keywords should be included in your product name, description copy and more.

Product Content

If you want to stand out from your competition, the marketing copy you select for your product descriptions is critical. Your copy is just as important for your branding and should be enticing and accurate.

Listing Optimization

All of your listings will be searched by your digital ad partner to find areas that can be improved including enhancing photos, rewriting copy and adding the right keywords.

Storefront Design

Your storefront design must have an organized and professional appearance. If you do not have professional help, the process will require a lot of effort and time.

Product Photography

To successfully sell your products on Amazon, high-quality photos including lifestyle, white background and graphic overlays are necessary. This area is generally difficult for third-party sellers.

In addition to everything already mentioned, a full-service Amazon agency provides you with a winning team for a successful and functional store. When selling on Amazon, obtaining professional help is often the difference between success and failure.

PPC Management

One of the most crucial factors of your marketing strategy is PPC advertising. If your ads are not driving the traffic you need, your potential customers will be unable to find what they are searching for.

If you do not understand the way PPC advertising works, the task can easily become overwhelming. There are three basic types of PPC ads for Amazon. These are:

In the past, sponsored display ads were called product display ads. No matter which type you are running, your ad will be put on top of the search results for specific keywords. Every time your ad is clicked, you will be charged a small fee.

If you run your ads blindly, the fees will add up surprisingly fast. Working with an Amazon agency helps make certain your ads result in a positive return as opposed to wasting your advertising budget.

The agency also helps by offering other advertising services available through Amazon including paid marketing. This enables your products to be sold through other marketing channels or on social media.

An agency offers a wide variety of benefits for advertising management so you receive the best possible outcome while staying within your budget. This includes:

Using an omnichannel approach for your digital marketing is important. Working with an expert team is the quickest way to increase your sales and promote company growth. Once you decide to work with an agency, look for someone with experience.

The agency should be knowledgeable regarding eCommerce brands and paid marketing. This will ensure the team has the skills required to make certain your PPC campaigns are both successful and profitable.

Benefits of a Full-Service Amazon Agency

There are a lot of different reasons you should think about working with an experienced and professional agency including:

Leveraging Talent and Experience

Agencies work with and understand different industries, clients and technologies. This means they know the most effective campaigns to run for your industry or niche.

Fresh Ideas and Perspective

New ideas and perspectives are important. If you are too close to your project, you may not see everything clearly. An agency provides new blood and fresh eyes capable of breathing life into a tired campaign.

Working with Experts

An Amazon agency offers a team of specialists with experience where you need it the most. Inbound marketing requires a lot of different skill sets including SEO, social media, paid ads, content and branding.

Even if you have an experienced team in-house, there may not be enough bandwidth available to handle all channels properly.

Less Expensive Than an In-House Team

If you have a smaller business, working with an agency is most likely more cost-effective than attempting to staff your own team. Your marketing budget will disappear quickly if you have to pay for staff, training, systems and facilities.

Work Overflow and Continuity

If you lose an employee, an agency can step in immediately. Agencies are also invaluable when there is a work overflow or peak product demand. You receive the continuity necessary to continue broadcasting your brand message.

New Trends, Software and Systems

Agencies are always aware of the latest technology and trends. To remain on the cutting edge, the agency uses software, data and analytical reports for targeting the best possible offers. This means you will receive exactly what your business needs.

Broadening Your Skillset

If you are running a graphic design or comprehensive campaign or working to improve SEO, your staff might not have the skills necessary to succeed. An outside agency has the resources and talent necessary to help ensure your success.

Instant Scalability

Your efforts are instantly scalable according to the season, for new products or for any other reason. An internal team must be hired and then trained. In some cases, this eventually results in layoffs. All you have to do with an agency is place a call.

The Results

An agency takes all metrics into consideration to determine what is working, what is not and the most effective way to spend your advertising budget.

The Existing Marketing Team

Your promotional projects can be divided between your team and an agency. You can give the projects you choose to your team while outsourcing the rest. Having additional resources increases the efficiency of your staff.